A Two-Part Annex Infoseries
Growth as an entrepreneur can be a heady experience, even when you have the best resources at your disposal. In the article Taking Your Garage Sale Global, I discuss making the investment in paid e-commerce subscriptions, designed to address complex and involved processes in a demanding marketplace. If you’ve ever vacillated over increasing your store inventory or expanding your brand over several platforms because maintaining multiple storefronts in the marketplace proved overwhelming, Highwire might be right for you.
Highwire is a powerful e-commerce tool and dashboard, designed to help sellers and business owners monitor their sales progress across the marketplace. Highwire plays to your needs, offering a standalone store or companion service to existing subscriptions including eBay and Facebook. Here are some of Highwire’s noteworthy features.
TEST BEFORE YOU INVEST
Highwire is a paid subscription however you can test the waters and explore unrestricted access to this feature rich service with a free 14 day trial.
INSERTIONS YOUR WAY
Designing a product posting or insertion can be a time consuming effort. And if you have a steadily increasing inventory, launching multiple insertions gives new meaning to the word challenge. Why not make sure the measure is the best use of time, utilizing an automated system? By linking an existing account like eBay to a Highwire subscription, you can create and launch multiple insertions using simplified forms that save you valuable time and manpower. Highwire streamlines how users:
- Create listings without physically entering the eBay site.
- Design a storefront and/or templates.
- Assign schedules to one or more listings to launch at set times in the day via a simplified form.
- Access individualized and bulk listings. Take advantage of a single pane where you may assign different listing types and policies specific to that auction.
THE DASHBOARD
For e-commerce, keeping a finger on the pulse of ever-changing seller activity, while accessing the needs of customers, is the core of successful business. The role of the small business owner is one that requires adaptive insight, if only we keep constant vigil over a venture’s many moving parts. Therein lies the challenge; how do you manage data spread across multiple accounts, many with unintuitive interfaces that bury what you’re looking for? With the Highwire dashboard, tracking pending orders and inventory isn’t a cruel test on sanity. The information you need is in plain sight. Hallelujah! Google traffic statistics and other valuable business analytic are accessible in one central location. And if you weren’t intrigued before, Highwire supports selling across multiple channels like eBay and Facebook and even offers the option of domain hosting and a customized store—all monitored on a single site.
NEXT in the series: Don't Be Boxed into a Corner (Shipping Options with Mercy!)